Starbucks Will Stop Putting The Words ‘Race Together’ On Cups

 

Starbucks

The most visible part of Starbucks’ campaign to get customers talking about race — putting the slogan “Race Together” on coffee cups — has come to an end.

The company received widespread criticism of its Race Together Initiative, which was announced last week. But Starbucks spokeswoman Laurel Harper told NPR that the move occurred right on schedule and was unrelated to the fallout. “This is not a change at all,” Harper said. “We are not straying from what we set out to do, in fact, we are doing more.”

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Starbucks Will Stop Putting The Words ‘Race Together’ On Cups